Hub88 has integrated iGaming content from Whoah Labs into its aggregation portal on August 4, 2026. The partnership aims to facilitate cross-selling between poker, casino, and sportsbook verticals.
Whoah Labs states that its portfolio is engineered to transition poker players and sports bettors into regular casino users within a single session. The integrated catalog includes titles such as Joker Streak, Crash Football, Crash Joker, and Plinko Poker.
Executive Perspectives on the Integration
Ollie Castleman, managing director at Hub88, noted that the supplier’s content proposition addresses a specific market need. He stated that many users tend to bet within a single vertical, but the new titles allow partners to improve cross-vertical acquisition and increase player lifetime value.
Alex Martin, chief revenue and product officer at Whoah Labs, highlighted Hub88’s extensive operator network. He indicated that this reach supports global brands and introduces a wider audience to online casino gaming, expressing anticipation for partner feedback.