Kalshi has secured official visibility at the World Cup through a newly formed commercial arrangement. The initiative launched in April after FIFA disclosed a multi-year licensing agreement with ADI Predictstreet.
Partnership Framework
The agreement designates ADI Predictstreet as the licensed operator for tournament forecasting products. Kalshi utilizes this authorized framework to distribute its prediction services under the official branding. The commercial model shifts from direct tournament sponsorship to a technology partnership structure.The initial disclosure occurred in April, establishing the baseline for the long-term cooperation. The framework outlines the operational scope for both organizations moving forward. The original report was published by iGaming Express.