Soft2Bet has appointed Ryan Collinge as executive vice president for group business development and strategic partnerships. The company announced the hiring to expand its senior leadership team with over twenty years of gaming industry experience.
In his new position, Collinge will oversee commercial strategy and strengthen partnerships with major operators and entertainment brands. Andrew Cochrane, chief commercial officer at Soft2Bet, stated: "Ryan brings the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth.
His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands."
Professional Background and Industry Focus
Collinge’s career includes leadership roles at private equity-backed startups and multinational gaming groups. He has previously directed global sales operations, managed igaming content portfolios, and supervised studio development. His responsibilities have also covered international account management and revenue optimization for established gaming companies, alongside building executive-level connections with suppliers and investors.
The executive’s extensive background in the casino content sector will guide Soft2Bet’s client solution development. His expertise in casino verticals is expected to improve the company’s ability to match operator requirements with tailored gaming products.
This announcement was published in a company press release.