SOFTSWISS founder Ivan Montik outlined the company’s evolution from a startup to a global B2B provider during a recent interview. He detailed the platform’s current operational structure and examined changing perceptions within the online gambling sector.
Montik stated that SOFTSWISS has built a complete product ecosystem and established management teams across multiple jurisdictions. The business now functions as a stable enterprise with a worldwide footprint. Despite the increased scale, the organization maintains the operational flexibility characteristic of its early development phase.
Leadership continues to modify internal processes to align with current market conditions.
Industry Landscape and Market Shifts
The founder highlighted a changing view of digital gaming. Early industry perspectives treated online gambling as a niche segment targeting younger demographics and positioned below traditional land-based operations. Current data shows iGaming functioning as a regulated global sector with consistent annual expansion.
The market now matches or exceeds conventional gambling in overall size and economic impact.
Montik pointed to emerging formats such as prediction markets as evidence of continued sector development. These additions introduce fresh business models and attract additional user groups. The interview material concludes with an open question regarding the long-term strategies of leading iGaming operators.