Stake.com and Kick have launched a cross-platform reward mechanism that allows users to convert stream viewing time into casino bonuses. The program connects viewer activity on the streaming service directly to the Stake ecosystem.
To activate the feature, users must visit the connection page, log in to their Stake account, and link their Kick profile. Once connected, watching broadcasts contributes to the reward system, granting bonuses based on content engagement.
Promotional Campaign and Objectives
The promotional materials feature popular casino streamers and slot broadcasts under the slogan "Turn your watch time into rewards on Stake." The accompanying video illustrates the "Watch and earn" concept, showing a gift box with a Kick token transforming into a Stake token with a claim button.
This watch-to-earn model aims to increase audience retention and extend the duration of gambling content viewing. The strategy seeks to deepen user engagement within the combined ecosystem of both platforms.
Stake and Kick share a common ownership structure. Ed Craven, co-founder of Stake, is also a key figure behind the streaming platform.